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Sponsoring Data Initiatives: Culture

Datapreneur Khyanafi
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Prakash Baskar

September 19, 2020

minutes remaining

How can a sponsor increase the success rate of data and analytics initiatives? (C3: Culture)

I am referencing culture in relation to how the sponsor is driving the change to use data and analytics within his/her organization by helping to create common program goals.

While it is easy to go with the funding from a valid business case, it is a tough decision to go after your own people, processes and business functions to evaluate without bias, and drive change.

This may not even be intentional, as I witnessed with one CFO, who had a partial sponsorship in one of our larger programs. When it came to evaluating his own processes, we asked about a few spread-sheet based activities, he responded that one of his leads has a good handle on that process and we do not have to do anything there.

The details behind such a decision I may not know, but that is the sort of cultural change a sponsor needs to support. Dig in if needed, challenge their own teams, and provide for an easy platform to have those difficult conversations.

It is easily done when we separate the process from the people. The ego will be diminished and easier to work when common goals exist.

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